User Behavior Triggered Emails

Convert site/app abandoners into customers by triggering emails based on their abandonment actions and the products they've shown interest in.

Triggering rules need not be limited only to web or app events but may also be based on events from your internal systems such as CRM, POS, Call Center, Help Desk & others.
Personalize the email content with user attributes, event parameters and predictive intelligence. Dynamically personalized email content improves CTRs (click through rates) drastically.

Behavior Triggered Emails

Email Personalization with Product Feeds

Unify customer clickstream and catalog data based on massive datasets and serve user-specific recommendations within emails. Populating your email templates with dynamic content has never been so quick and easy.

Now a simple email can deliver the same personalized experience to the user that he had while browsing your site.
Make the most of every email and increase click through rates with in-built A/B testing and integrated predictive intelligence.

Behavior Triggered Emails

Smart Batch Campaigns

Run smart promotional email campaigns instead of a generic blast. Persuade your email subscribers towards the purchase action by promoting categories and products they're most inclined to.

Create various user groups highlighting user behavior such as “signed up but did not make the first purchase in the last 30 days”, “viewed multiple products in a specific category over the last week but did not inititate the purchase”, “users with good recency, frequency, monetary scores”, etc., and decide the next course of communicative action to be taken.
Quickly create various audiences from your subscriber base and deliver the personalized emails in matter of minutes. Achieve highest throughput even when sending millions of emails.

Performance Tracking

Measure metrics such as send rates, open rates, click rates, etc. Define goal events and track successful conversions.

Embed CTA (call-to-action) buttons and links within email templates to increase your Repeat Visitor Ratio (RVR).
Track the success of email marketing campaigns with Enterprise class reporting and built-in data visualization.

Preferred Time Detection

Our machine learning algorithm automatically sends messages when users are most likely to open, thereby maximizing engagement.

Our customers have experienced a growth of over 30% by optimizing their campaigns to be delivered during the user’s moments of influence.

Email Template Builder

Use our rich text editor to craft messages or upload responsive HTML5 templates that look great on desktop and mobile.

Choose from our exisiting set of templates to quickly get started or use our drag-and-drop content editor to create engaging emails.
With dynamic content blocks for personalization, predictive content, and predefined event triggers, marketers can automate relevant messages throughout the customer journey.

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