Gamooga for Fantasy Sports Industry

Solution for Fantasy Sports Industry

Activation

Personalized website banners with can improve registration rate by 3X

With a major cricket league coming up, John decides to spice things up and try doing eBetting on his favorite team. He goes online and searches for top 10 eBetting websites and lands on the website of one of the top ones from the list. As soon as he lands, he comes across a personalized banner offering welcome bonus for new players. He goes past the banner and starts exploring the website and its betting terms and conditions. Within a minute, he sees a hassle free pop-up lead form appear on his screen re-visiting the same offer. He decides to register and give it a try!

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Engagement

Send time optimize push-notification campaigns to enhance engagement rate by 25%

Two days after John registered; he receives an SMS suggesting him to download their App to catch the live action and betting tips & tricks for an upcoming match. Once he downloaded the App, he receives regular push notifications reminding him about the upcoming match. He clicks on one of the notifications to go through tips to earn more through his first betting. During the match, John is being sent regular push notifications throughout the match telling him the live score and best bets to go for. One of the notifications catches his attention as the match got interesting, bringing him back to the App.

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Conversion

Modify customer journey as per user insights to double your conversion rate

After having missed the opportunity to win during the last favorable match, John hasn’t been back on the App to explore other betting options since. One day before the next match of the same series, he receives a push notification reminding him to place a bet for the upcoming match using his welcome bonus. He lands on the App and explores through the favorites for the match and decides to try a hand at betting by using his welcome bonus.

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Retention

Re-target users through relevant channels with personalized messaging to improve customer loyalty

Betting on the last match using his welcome bonus turned out to be a big win for John. He immediately receives an email to congratulate him on his recent as well as to inform him about the winning points being credited in his account. To re-engage him to keep betting he is also sent a relevant option to bet on where he can win more as well as utilize his winning points. After no action through email for two days, he is made to re-visit the same information again through a push notification during his usual active hours. He sees the notification and clicks on CTA to checkout favorite teams in upcoming football league.

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