‘First order discount’ displayed at the right moment can improve customer activation rate by 30%
Sara is an avid online shopper and loves purchasing trending apparels online. She sees an ad on her social media page and lands on an online retail shop. She browses through few dresses but decides to leave the website without purchasing anything. As soon as she reaches the close button she sees a banner offering 10% discount on registering with the e-tailer. She fills in her email ID and contact info and starts browsing again to take advantage of the discount.