Establish a strong onboarding experience to improve chances of retention by 30%
Looking to boost his results in upcoming board exams, Tom comes on the website of a leading Edtech player through one of the Facebook Ads. On landing, he sees a registration form asking his email ID and contact number to continue exploring the site. As soon as he fills the form, he receives an email to verify his email ID along with some pointers to get started. He clicks on the link to verify his email and lands back on the website.