Contextual messaging delivered in real-time improves user activation by 50%
Rakesh is an avid news follower, primarily interested in catching updates on political affairs. He comes across an interesting headline online and lands on a news website after clicking on it. As soon as he clicks on ‘page 2’ tab of the story, he sees a pop-up banner asking him to register with the news website in order to read the story further. He is interested to know the complete story, so fills his details in the form and registers to continue reading.