Reduce initial App uninstalls by 60% by giving an engaging first time App experience to users
Ron is a big music buff and likes to listen to his favorite songs online as and when he pleases. He recently downloaded a Music App on recommendation of a friend. As soon as he opens the App he sees an in-app pop-up asking his preferences and favorites in music genres, artists, etc. After he is done selecting preferences he is presented with a playlist lined up as per his taste getting him hooked immediately.