Ron is an urban dweller who is fond of listening to music online. He recently downloaded a Music streaming App on suggestion of a friend. After listening to music as a visitor for a while, he sees an in-app pop-up banner asking him to login to create a more personalized music listening experience.
A week later, Ron relocates to a place that has bad internet connection, interrupting his user experience. Basis his location, network and app behavior, a notification is sent to him with information about premium plan which syncs music and plays it offline.
Ron looks through the premium plan, understands its benefits but leaves purchase for later. Soon he receives an email with a discount code offering limited time validity of 2 days on upgrading his plan to premium. He purchases the plan and lands back on the app to continue listening to interruption-free music.
Date of purchase by Ron has been registered in his user journey. While he is enjoying his one month of premium plan, his subscription expiry date is being tracked. After 29 days of purchasing the plan, he receives an automated reminder through email asking him to renew his premium subscription for interruption free HD music.